The Superelastic Tire offers traction equal or superior to conventional pneumatic tires and eliminates both the possibility of puncture failures and running “under-inflated”, thereby improving automobile fuel efficiency and safety. Also, this tire design does not require an inner frame which both simplifies and lightens the tire/wheel assembly.
Except that NASA's new tires are actually better than normal tires in the normal use cases. Hence the word invented. Did you actually read the article before criticising it?