This won't work for high-speed vehicles, though. Not yet anyway. So it might be good for bicycles and wheelchairs and such. But the tires of cars and trucks generate a ton of heat from friction at high speed. And that friction is necessary for obvious reasons (traction). The high temperatures disrupt the "memory" of theses. So either they need to be made of materials that can work at higher temperatures which usually means they need to be manufactured at high temperatures that the manufacturing machinery then needs to be designed to operate at by making it from materials that operate at higher temperatures which means manufacturing that at higher temperatures and so on, or the need to make highly efficient insulation and traction layers that are thin enough that they don't affect the ability of the tire to deform and reform its shape.