As for this article, it's a blog post attached to a book store, expanding on Doctorow and their book. There's a lot more context being added in this blog post than in that announcement. There's ads but they're just ads for the books available in this store. I.e. relevant to people who are visiting a book store's website.
Not saying shitty sites don't lazily re-write articles all the time to harvest views, but this isn't a good example of that.