So your point is that...people know what you mean when you shout the name of a very particular animal? That...doesn't really have any bearing on what I'm saying.
With "enshittification", what people mean is obvious - in the vast majority of uses I've seen, they just want to say "shit" but don't because it's not cool or something, idk. What the word means is not clear. That's my point. It's so rare that I see it used to mean what it's intended to that Doctorow might as well not even be credited, and he shares most of the blame for that.
Doctorow wrote a overwrought, psuedo-intillectual blog post to describe in detail what this word means, and then gave us...that. The end result didn't lead to a better understanding of how and why companies are abusing and draining their customer bases for every penny they can wring from them, or a way to call them out on it as they're ramping it up faster than ever before. No. He just gave the world another way to say "shit". Clearly that's worthy of "Word of the Year". 🙄