No, im saying that if you want to say what exactly is shittified, you say whats shittified. Theres no way to make a single word contain a full definition without relying on some common knowledge. In this case saying enshittification, then both you and I have both read that blogpost and knows what the full meaning is. While someone who hasn't can at least know its about stuff getting shittier, and guess the rest from context. You can't really find a better single word than that.
Also I've rarely heard "shit" used for its actual meaning. It is common knowledge that shitty doesn't literally mean "covered in poo". Its pretty clear what it means. And it has never been a shocking word in the 40 years I've lived. Probably back in the 50s or something they could use it for shock value.