There was a project that I believe would have (will?) solve this problem of the platform, it is callede maidsafe. Basically the idea is that the users are always in control of their data and the services can only access it when the users want to use it. It worked by decoupling data and services and users own and control all the data they produce, meaning they can always take them elsewhere.
It also take remuneration of service/content provider into account, and all data is safely encrypted.
It's been more than 10years and the project still hasn't been released, I doubt it's ever going to come out, but the idea was really cool.
I rember I built a small website on the system when it was in early stage, and an interface for git, it was really cool to use. Anyway..