Also a lot of people like being “the first”. Especially with products that might be successful. Currently Apple has a decent reputation in being “the first” with their adaption of new tech. They made the smartphone big, the tablet and the smartwatch (they even specifically made gold ones for these early adopters). All “meh products” before their version.
Now people want to be the first with “the next successful tech”. …. And you are going to love it.
It al comes down to emotion really.
Can’t wait for the first music video clip with a famous person wearing the thing. (I actually can wait).