I just genuinely don't understand why people think it's necessary. I use Prime once a year and it's when my boss gives me a gift card for Christmas. I guess I just don't understand what the typical person is buying every single month from Amazon to warrant a subscription - I know 1 or 2 people buying cat litter every month and having it delivered, but why? Just go to the store! I love in a rural town and I still trek to the store. Maybe if you have mobility issues or something but I just don't get it. Probably just the anti-consumer in me.