Yea, they were a bit cultish, but most of the propaganda definitely came after the fact/during. I remember thinking "where the hell did this cult stuff come from suddenly?" It had all been in the news for a year before Reno? and Clinton had those people murdered.
And even if they were cultish, none of the PR justifies the feds actions.
And if you haven't read the Unabombers manifesto... Let's just say it'll expose how much the government lies about this stuff.