That's. That's the whole point. Things costing their true value.
Business exist to make money (even non profits need to make enough money from either sales or donations to cover operating costs). If something costs them more, it's going to cost their customers more. This way negative externalities aren't swept away to become an unmanageable problem in the future. The true cost of consumption is reflected in the price we pay.
What you're describing as a bad thing is really the system working for good, as it was intended.