We've had this discussion a lot in the Bitcoin space. People keep arguing it has to change so that "grandma can understand it" but I think that's unrealistic. Every technology has some inherent complexities that cannot be removed and people have to learn if they want to use it. And people will use it if the motivation is there. Wifi has some inherent complexities people have become comfortable with. People know how to look through lists of networks, find the right one, enter the passkey or go through the sign on page. Some non-technical people know enough about how Wifi should behave to know the internet connection might be out or the route might need a reboot. None of this knowledge was commonplace 20 years ago. It is now.
The knowledge required to leverage the benefits of cryptographic signatures isn't beyond the reach of most people. The general rules are pretty simple. The industry just has to decide to make the necessary investments to motivate people.