Lol; now to be fair (and I'm by no means a truck guy), I find the Rivian absolutely adorable with it's unique headlight design. Makes me think of Megaman every time I see one, for some reason.
Ok, adorable might not be what a truck driver wants to hear, but I'm the kind of person who yells "tiny dick" to himself every time I see a F-250 or bigger, in pristine condition and nothing in the back. Adorable = not insecure = cool dude or dudette.