I have a love/hate relationship with USB. The form factor of USB-C is fine, that'd be great to standardize it, but mechanically I prefer Apple's lightning connector.
After multiple projects I've worked on that involved wiring up devices to use USB in ways other than the creator of USB intended, USB can fuck right off. I watched a video on how to properly wire up a shielded cable and the guy said that the creator of USB had no idea of how electricity flows through devices and now I agree.