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zymurgic

@zymurgic@mastodon.online

Cycling, climbing, making, fixing, walking, instilling commuters. Standard nerd

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TechConnectify , to Random
@TechConnectify@mas.to avatar

So I just got back from a Menards run and I've noticed something fascinating:

Menards has always had a lot of store brands. But they're really pushing a new food brand called Marcella. Stuff like coffee, jams and jellies, prepared foods, sodas, etc. A lot of it is fairly unique - I bought a maraschino cherry cola on a whim and it was pretty great!

The weird part? They're pricing this in-house stuff higher than name brands. The soda was a tad more expensive than the Sprecher's next to it!

zymurgic ,
@zymurgic@mastodon.online avatar

@TechConnectify Over here in Europe, it's done all the time, with weird multiple in-store brands. Lidl, Aldi and Tesco do it all the time. Sometimes they'll even invent a brand just for one temporary product line , others they'll keep around for longer and for a much bigger product range, like Parkside Tools (Lidl)

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