And since a protest is ultimately an attempt to manipulate an entire people into shifting the national consensus over to your opinion, if I'm refusing to stop being dramatic about the optics of what they did then what they did was an abysmal failure.
That's the point people are trying to make here. That ultimately this thing is marketing, and that if everybody is pissed at you after your marketing impact you just did bad marketing.
Alright, you want me to tone it down? Here it is toned down: it's not the puppy coat.