Thank you, that's an important distinction. I hope they can be trusted to live up to that. However it still feels l pretty problematic to bring them in and would be a lot of opting in to debate and implement. It remains a pretty big violation of user privacy and trust and it says here:
As if that weren't bad enough, preparations for the sale went poorly, and it seems large categories of Tumblr posts that weren't supposed to be sold were added to the mix anyway. That data includes:
Private posts from public accounts
Posts on deleted or suspended accounts
Unanswered asks
Private answers
Explicit posts
Posts from partner accounts, like ad campaigns where Tumblr doesn't own the rights. (Apple is specifically named here.)