I've got a buddy I've known for over 20 years who has been boycotting the NFL. He used to be the commissioner of our fantasy football league, which is made up of 12 of us guys going back to college. The fantasy league is kind of a glue that holds us all together, giving us an excuse to meet up for beers once a year and then talk shit all throughout the football season.
But this guy swore off football, which effectively cut him off from our social group. He doesn't understand how we're all continuing with the league, meeting for beers, and in general just living like we were before. To him, the NFL has committed the ultimate crime of going "woke" and we should stop supporting it, even if it means giving up relationships that we've been maintaining for decades.
I just don't get how people get so brainwashed. But honestly, it's both scary and sad.