This is a really helpful perspective, thank you. I'm already getting some of the easy wins you wrote about, like using an AI prior to web search to get a more specific query and skip the SEO garbage. Another thing I found they're good at is reverse dictionary lookup, give it a definition and it can help figure out a good word.
The most complex prompts I have tried out were telling the AI what role it is supposed to be, and the format of the output. I don't think I have done one that specified what I or the audience is supposed to be. But that would factor in to what the model thinks it and I shouldn't know, right? You've given me a bunch of interesting new angles to try on these.