I'm always impressed how far corporations managed to convince people to be loyal to them. Not saying it's a person's fault, I used to fall pretty badly for corporate bullshit myself.
The whole "walled garden" concept is inherently anti-consumer. Have you ever asked yourself why there hasn't been any real innovation in the phone/smartwatch fields for years now. Or why phones aren't cheap to fix anymore. Or why battery life gets so bad after two or so years that most people are forced to buy a new one.
Things don't have to be this way. We can have well designed products that work together without all the lock in.