True, but this is valid for every company.
Let's say that since the company is Swiss based and, AFAIK, not quoted maybe they are not driven by the "the next quarter is all that matters" mentality of many quoted (US) companies.
There is a smaller chance that they will do something stupid to monetize more just to be ok next quarter (while risking to lose everything the next one) and will be there as long as they provide a value to the customer for the paid price.