The young upstart Microsoft fatally wounded the International Business Machines behemoth and brought us an OS for the common man. Something simplified that could provide a GUI and run on just about any hardware a normal person could afford. And thus everyone lived happily ever after.
The scrappy competitor stepped in with better design and a great deal of care about the customer experience to knock the dominant OS bully off... Whoops, the scrappy competitor stepped on his own dick... And again, and again... And then the scrappy competitor had to be bailed out by the OS bully. And thus everyone lived not un-happily ever after.
Until, the people's hero entered the ring with their open phone OS, a replacement for the Netscape browser but this time with real money backing it, and a moto of righteousness, "Don't be evil". Once in the ring they began kicking all the Goliaths in their dicks... Cellular teleco, oppressive OS makers, even home Internet providers. There was no monopoly whose reproductive organs were safe from the swift boots of our savior Google. And thus everyone lived happily ever after.
You either die a hero, or live long enough to see yourself become the villain.