There are a lot of problems keeping VR from going big and I think Meta's strategy of cornering the market is one of them. They think if they get all the exclusives they'll be the next iPhone but I think instead they're fragmenting an already tiny market which really needs a bunch of impressive experiences (and there still aren't a ton right now, even after years of VR development). I feel like the reverse would win them more users - they should win on hardware AND software but make their software available for any VR headset to use. Because right now they need to help create a market for VR because there really isn't one worth cornering yet.