I run a blog. I write content and I'm surprised at what gets visits. But I also don't care about popularity. It's a place where I can relay information.
My friends have YouTube/twitch. They're extremely popular, in the 100k+ range. They all quit their job (I did not). But they're so incredibly involved in every single "drama" that every talk about coding with them ends up being about how x-person on Twitter is a jerk or how to game the system.