Welcome to Incremental Social! Learn more about this project here!
Check out lemmyverse to find more communities to join from here!

X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst

  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

zeppo ,
@zeppo@lemmy.world avatar

Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

dinckelman ,

Prime example of "source? trust me bro". Elon can make up whatever metrics he needs to, but it doesn't make the platform any better

zeppo ,
@zeppo@lemmy.world avatar

Advertisers surely know he's full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he's also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

db2 ,

My source is I made it the fuck up!

Introversion ,

Maybe misspelled “enraged”?

ObviouslyNotBanana ,
@ObviouslyNotBanana@lemmy.world avatar

Tbf I think the YouTube comment section has that one too

LarryTheMatador ,
@LarryTheMatador@sh.itjust.works avatar

[Thread, post or comment was deleted by the author]

    •
    db2 ,

    Someone who willingly went by the name "Grimes" liked it. 🤢🤢

    garretble ,
    @garretble@lemmy.world avatar

    I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.

    zeppo ,
    @zeppo@lemmy.world avatar

    Scrolling by a video without even looking at it counts, apparently.

    autotldr Bot ,

    This is the best summary I could come up with:

    They are also spreading rapidly across the internet, according to data from the social-media analysis firm Graphika, which warned such tools could be used for sextortion and targeted harassment campaigns.

    Hamza Mudassir, a strategy consultant and lecturer at Cambridge University, noted that suspicious ads appear across all social-media platforms.

    "However, I think the problem with X is that, because all of the large advertisers have effectively walked out, this is what you see in higher frequency, which basically produces a terrible time for genuine users on the platform," he told BI.

    Since taking over the site, Musk has slashed X's content-moderation team and reinstated figures such as Alex Jones who was previously removed from the platform for abusive behavior, something that made advertisers distinctly uneasy even before the billionaire's recent controversies.

    "The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery," he added.

    The Financial Times reported last month that X was attempting to offset the loss of companies like IBM and Walmart by appealing to smaller businesses and aiming to bring in $100 million in political ads during the 2024 election year.

    The original article contains 756 words, the summary contains 208 words. Saved 72%. I'm a bot and I'm open source!

  • All
  • Subscribed
  • Moderated
  • Favorites
  • •
  • technology@lemmy.world
  • random
  • incremental_games
  • meta
  • All magazines
    •