One thing I like to tell people with that attitude is: whatever someone does, there’s always someone else who will see it as an example and challenge to do it “better”. Do you want to be the company that started that chain? Are you prepared to compete in that race?
For something borderline malware, someone will take your lead and make it “better malware”. If you are not prepared to respond in kind, then why did you even go there? If you’re not ready to be known as the top of the line malware creator, why start the product line?