While 99% of the news media at this point is clickbait, this one at least adds new information: "Enshittification... has been named 2023's Digital Word of the Year." The original article did not say that:-).
Also, yes there are ads, but also it's not blocked by a paywall so... checks and balances. Whereas X is basically just fully trash at this point, now that Musk has cancelled Twitter:-P.