I find it fascinating how much advertising they pushed on release.
I am not an apple person so I had no idea about it, but on that day I saw it in a there different places. First two I understand: Lemmy post, an ad on some website, but most amazing one was on my kid's YouTube, started playing Marques Brownlee review after alphablocks episode. Like WTF? I don't watch anything about Apple, don't watch his reviews, but somewhat YouTube though that it was most relevant video for the content that was watched.