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JK_Flip_Flop

@JK_Flip_Flop@lemmy.world

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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  ...

JK_Flip_Flop ,

I suspect they might be talking about a DNS based ad blocking solution. Like Pi-Hole or AdGaurd DNS.

They work by blocking DNS requests made by ads so the content can never be accessed. They're theoretically more powerful than browser extensions as they have the opportunity to block ads anywhere.

JK_Flip_Flop ,

You could configure the DNS only on devices that don't have issues with it rather than the network as a whole?

JK_Flip_Flop ,

🎶That's 3 in the corner 🎶

🎶That's 3 in the spotlight losing its religion 🎶

JK_Flip_Flop ,

Brady Haran (numberphile etc.) was made an OAM, the Australian equivalent of an OBE, largely for his YouTube work. So it's not impossible.

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