Not all of us to for the heavy makeup... Styles can vary pretty wildly actually, the defining factor is music taste and anyone saying you have to look a certain way is a gatekeeper. I mean obviously some dark-er style is expected or you're not a "typical" goth, but it doesn't have to be black lipstick and heavy eyeshadow always. A lot like the Victorian style with lace etc rather than more modern fashion, myself included. I agree it's definitely a professional photoshoot though.
That's what i had in mind, is not always the looks. The last pic just looks so much like a professional photoshoot and her facial expression says everything, but Goth, to me.
I was gatekeeping without intention, sorry for that.