Queer folx (at least on the Fediverse) are too smart to fall for it.
Conservatives are dumb enough to get upset.
Public, profit-motivated veneers of support are at least not public displays of homophobia.
A society where 100% of its e.g. banking sector pretends to care about pride month should normalize gay lifestyles more than a society where that sector is openly hostile to them. If someone raises a kid who sees pride flags on every building, even if their parents suck those shallow displays may subconsciously still have a positive effect at the end of the day.
I’d rather have genuine support but the fake crap is at least better than hate?