It can't because it's actively hostile to the users that make it its content in favor of recreating a more massive version of the Stanford prison experiment. Although that seems to be a fad to the people naturally attracted to acting out their power fantasies in any sort of reddit-like social network, particularly those who want to act out Minority Report.
I’ve known about shorting for a while but this might actually push me into learning the ins and outs of how. Because it would be nice to profit off this goin tits up.