That's very different, they want you to either pay or not have access. This would be you still having access, but being paid for giving them data voluntarily.
That's perfectly legal and employed across many European business entities.
By showing you an annoying popup every time you use PayPal, and eventually you'll accidentally click OK and it will mysteriously remember this and never ask you again.
PayPal will use data from billions of customer transactions to supercharge its nascent ad business.
The new PayPal Ads group is headed by recent hire Mark Grether, a senior vice president and GM at PayPal, who says the budding advertising operation will "help make merchants smarter to sell more products and services effectively, as well as enable consumers to discover more of what they love."
But, his reported statement doesn't really dwell on the fact that it will be using customer data, including purchase history, to pull this off.
In addition to the main PayPal platform, it also operates cash transfer app Venmo and Honey, a browser extension designed to find deals online.
The report also mentions that Venmo will see fewer ads served in order to not drive off its younger users.
PayPal's data on users' purchases and other transactions, combined with AI, might prove to be great at advertising, though probably to the consternation and frustration of recipients.
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