YouTube's plan backfires, people are installing better ad blockers

Nobody , 6 months ago

These tech companies have underestimated their utility. They are mostly providing mindless time wasters. If you try to charge money or create inconvenience, people will look for something else to do.

Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere. The VC grow-at-all-costs business model is fundamentally flawed. It doesn’t scale when profitability becomes a priority.

Supervisor194 , 6 months ago

Their attention is your lifeblood, and you’re actively giving them reasons to look elsewhere.

👍

My attention is all the currency YouTube will ever get from me - and it should be enough. If I post videos to YouTube (for nothing in return) and I talk to people about videos I saw on YouTube or link them to videos - then I am a net gain for Google and they should treat me as such. If anything, they should be working (nicely) to try to get me to want to pay (or view ads) and just be thankful I'm there if I don't pay (or view ads). Instead they've chosen to work at ensuring everyone is so goddamn pissed off at their bullshit that they'd rather make it their full-time job to never give them another dime. Good job, Google! Smart!

Edit: Oh look, half a dozen lectures about how Google has to make money somehow. Hi there YouTube shills, I thought I would see you here.

obinice , 6 months ago

Look I hate YouTube ads too, and ads in general, but let's say every user of a service is like you. Attention is all the currency they'll ever get from you, that's totally cool, absolutely. I'm totally that way too. But they've got to make money somehow, so if you're not the paying customer, someone else has to be.

I'm not saying it has to be ad sales either, but if we want a world in which we can use services for free without ads, we need to come up with an alternative way for them to make money. It has to come from somewhere, and by the bucketload.

If every user thinks like you, then it doesn't matter how many people you talk to or share links with, you're not a net gain on their service, you bring nothing to it.

Why should they, or anybody, be thankful that you honour them with your presence, if you contribute nothing of value? What makes you so entitled to use somebody's product for free with no strings attached?

Ads suck, I'm eager for us to move past them once we figure out an alternative that keeps products in business and us receiving things for free. But we can't deny the reality we live in right now either. Even huge companies like Google (who yes, do suck) have to make money to survive.

crusa187 , 6 months ago

To answer your questions - users such as this bring something more valuable than ad money. They bring data. Google harvests data and metrics on users in a million ways, packages this up, and sells it for considerably more than they make on ads. In free services such as this, YOU are the product.

Ads suck, nobody wants to watch them, and they simply represent google maximizing shareholder value at every opportunity, as they are legally bound to do under American capitalism. YouTube ads are not a critical revenue stream that will make or break them.

cole , 6 months ago

Copy-pasting this from a comment I made a few days ago. I’m so tired of this misconception. Google’s business model literally disincentivizes selling personal data. The business model is built on selling targeted advertisements. Google wants to keep this data to itself because it gives them a competitive advantage in the ad space.

Selling your data would give competitors power in the marketplace. So yes, Google collects data and uses it, but no, Google does not sell your data. It sells targeting BASED on your data.

Very different, regardless of if it is any better.