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umbrella ,
@umbrella@lemmy.ml avatar

baaaased

love me some subvertising

RealFknNito ,
@RealFknNito@lemmy.world avatar

Surprised this doesn't fall under libel, claiming to partner with a brand and put words down as if they said them. Not that I don't support God tier trolling of gas companies, just seems like they'd make a litigious move.

Obi ,
@Obi@sopuli.xyz avatar

I assume no legal entities are involved here, and these are made and put up entirely undercover by activists.

RealFknNito ,
@RealFknNito@lemmy.world avatar

Well, they're on billboards so someone legally owns them even if the activists were the ones renting the spot. Someone has their real name tied to those and I'm sure a corporation would try and get something out of them.

MrMakabar OP ,
@MrMakabar@slrpnk.net avatar

Nope, they just put up their version of the billboard on some ad companies infrastructure. It is illegal, but does not carry a big punishment, and even so it is not enforced by the police. They even have a guide on how to do it:

http://brandalism.ch/wp-content/uploads/2016/12/Brandalism_Subvertising_Manual_web.pdf

Obi , (edited )
@Obi@sopuli.xyz avatar

Yes that was my point/assumption, they just printed them themselves and go put them up in the dark of the night.

Edit: this link was totally awesome, made me seriously consider it haha.

toaster ,
@toaster@slrpnk.net avatar

Well done! Is there a Lemmy community where I could find more of this?

Console_Modder ,
@Console_Modder@sh.itjust.works avatar

I guess this would kinda fit in with A Boring Dystopia . Hopefully that link works, I've never linked a community before

pacmondo ,

Works for me!

Tylerdurdon ,

Being over in Murica, I have no idea on the context, but think it's wonderful if it's real.

then_three_more ,
krimsonbun ,
acockworkorange ,

There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?

acockworkorange ,

There’s no context whatsoever in there, mate. Did British Cycling sell its soul to Shell?

then_three_more ,
acockworkorange ,

What a joke. Thanks for the info.

dditty ,
@dditty@lemm.ee avatar

Cool we should do more subtervising here on the States!

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