I've been blocking ads since 1998, thanks to WebWasher. That acted as a local proxy that blocked all known ad urls. No heuristics, no algorithms, no nothing. Back in the good old days that was plenty.
none of my classmates or teachers use adblockers. i didn't expect this in a university. most don't even know what i'm talking about when i recomment ublock...
Ad blocker is kind of a sad name for a content/spam filter, a vital security tool, but that's what we got. Especially since browsers naively didn't include filtering and block lists by default and they only became common as add-ons.
More than half of Americans are using ad blocking software, and among advertising, programming, and security professionals that fraction is more like two-thirds to three-quarters.
More striking are the figures cited for technically savvy users who have worked at least five years in their respective fields – veteran advertisers, programmers, and cybersecurity experts.
"People who know how the internet works – because they work as developers or in security or in advertising – they've all over the years decided that it was a good idea to use a tracker blocker or content blocker or adblocker, whatever you call it," said Jean-Paul Schmetz, CEO of Ghostery, in an interview with The Register.
"It's pretty unanimous that people who work in this industry and know how these things function want to protect themselves."
Schmetz said one surprising finding had to do with the extent to which people trust various companies that collect online data.
But truly the best way to support The Register is to sign up for a free account, comment on stories, share our links, and spread the word of our honest independent IT journalism.
The original article contains 681 words, the summary contains 185 words. Saved 73%. I'm a bot and I'm open source!
