I really doubt the numbers. It's so common to see people complain about ads online, even in places like here where you'd expect most people to use adblockers.
All adblockers are not created equally and some of basically trojan horses to let some specific ads through or track the user in other ways.
I've definitely noticed when my adblocker of choice misses a youtube add or popup, the comments of that day specifically will be about how bad some ads are.
People themselves have turned into ads since ads themselves don't do their job.
Look at influencers.
Instagram used to be fun for someone to share their journey, now it's ad...influencer...double ad...Triple influencer...Another ad...a real person sharing their journey...55 more influencer ads mixed with 29 actual ads.
Oh and the occasional OF girl who managed to flash some puss without it getting taken down.
I love when i bought something...(i assume) google thinks it's a great idea to advertise that exact combination of products from the exact webshop on the next website i visit.
How much did tiktok ruin google's brain to make them think that is going to be effective marketing?
Yes the way YT loads ads it won't work to simply block them with a simple DNS pattern match, you need a proper adblocker or third party app. But you can block all the other nuisance clutter on the smart TV, at least.
My TV is hooked to my PC now as a monitor, so I just watch YT on it right in Firefox.
The numbers were already up there, but I imagine YouTube's recent campaign only drove them higher. More people than before are now aware that adblockers exist and they love using them.
Even if nobody used ads, ads just don't work anymore. Kids can't even percieve them anymore, old people who click on everything are a shrinking market segment, and most people in the middle seek to learn about market offerings from influencers they've chosen to trust.
I am shocked that its that low. But I manage a website for a sports league and they want to display sponsor logos on the front page. They were all getting caught by my adblocker. When I talked to other board members, none of them used ad blockers. I debated if I should try and adjust the urls or not.
Just trying to read the news on my phone kills its battery because of all the ads and crap. I'm just reading, why is my phone's battery draining like water? Hence Ad blocker is mandatory.
I don't think I could use the internet if I didn't have an adblocker. Ads genuinely anger me. I think it's just from the early days with pop-overs and unders, blinking, non-collapsible and the like holding content hostage. Intrusive or not, I'll do everything I can to not see an ad.
I use Mullvad so naturally, I can pick my exit country. Since I'm an iOS user (aka, no NewPipe etc) I always choose an exit country that is majority non-English-speaking. It makes the YT app adds so much more bearable if I can't understand what they're saying.
Getting really sick of the “hurr hurr ads bad only idiots don’t use adblockers” circlejerk on here. I pay $8 for YT Premium which seems super fair for the 10-15 hours of content I get on there a week. I like supporting creators, a lot of which rely on ad revenue to continue making their channels.
For the rest of you that thinks you have the moral high ground from blocking ads, what do you think the solution is? Subscriptions don’t work, paywalls are easily bypassed, and more reasonable ads don’t generate enough revenue to keep sites in business. Content shouldn’t just be free, people deserve to be paid for their work.
Should the free internet just die and become a series of subscription silos? It seems to be going that way, and more ad blocking will just accelerate that more.
Using adblockers and paying to use YT premium aren't inherently seperate, if you feel that's a fair price and are willing to pay that (like I am) no one should call you stupid for it. But people feel that isn't a fair price (which is also fair considering the amounter of users, $1 per month per user would bring in $2bn per month for YouTube afaik).
My big issue with paying for an ad free experience is that there are ads on videos of stolen content, and that doesn't seem to be going away anytime soon. I have this issue with SoundCloud as well. Random people will upload mixtapes of other artists that were originally released for free, but SoundCloud will run ads over it. It's obvious the creators aren't getting paid. I don't understand how that's even legal. Even if you argue that the service of using the website shouldn't be completely free, they are profiting off of stolen content.
Little confused by this one, but yeah. I can't afford subscriptions, and I also can't afford the products and services the ads are for. Ads are just pollution in my consciousness, so why should I reduce my QoL for no benefit to anyone? If a creator says that if you use adblock, don't watch me, I won't. Site blocks adblockers, I don't use it. What else am I supposed to do, when I make less than a living and don't really have better options?
