Quite a lot, actually. This is really a summation and not comprehensive.
Evaluate an environment after incident:
looking for IOCs, determine spread
Determine backup status and restore if possible
Return environment to healthy state (AD restore, replication, networking, etc.,)
Lockdown of security holes
Advise on best practices going forward
Decrypt environment if client pays ransom
etc., etc.
Depending on the complexity of the environment, this can take a lot of time and effort: much bigger than most internal teams are capable of doing. A client I had in Feb-Mar lasted a total of 3200 hours of work between 12 people on my team across 34 locations to unfuck the situation.
But see, the truly smart scammer would have a potentially decent coin and name it maga-coin. They're looking for anything except government currency...the super scam, or is it?
Why do you think trump started peddling Jesus bullshit last time he ran even though he's not even remotely cristian or religious. He'll shill anything as long as he thinks it'll profit him.
TBH I wouldn't be surprised if they're not being targeted at all but rather align perfectly with the real target audience: lonely, expendable income, low intelligence, low understanding of tech or finance, aging population.
I'm not going to say they're not real or not sentient. But I will absolutely say that they are selfish. They lack the empathy required to understand how things will affect others. They lack the willingness to sacrifice for the greater good. They lack the humility required to understand that they could be wrong, and the critical reasoning required to change their views in the face of new evidence.
Almost every conservative I've ever met is either extremely rich or lives in microcosm. Hell, I've got extended family that have never travelled outside of their hometown and anything foreign or different to them is either ridiculed or shunned.
They want a social hierarchy, and they want their place in it preserved. God forbid people get equitable standing.
I ask myself this every day. Why not just sell some MAGA Jesus trinkets?
When I am feeling more altruistic than greedy, why not toss up a bunch of "PATRIOTS THE COUNTRY NEEDS YOUR HELP TO FIGHT ELECTION FRAUD" and then just donate all the proceeds to campaigns for people against insurrection and fake electors. There's no lie or fraud on that, just exploiting the bias of delusional clowns. I guess "patriots" is a lie, that's about it.