The marketing is "get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as 'content'." Looks like it worked perfectly.
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.
Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.
I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.
I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.
