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Jarix , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

That's a great read if you are only trying to film a commercial or promotion and no one is going to eat it. But then it doesnt matter if its non toxic i suppose.

At least i remember a video a long time ago, perhaps on an episode of how its made, that white glue is used to help get the stretchy cheese pull

KairuByte ,
@KairuByte@lemmy.dbzer0.com avatar

Yeah, film and photo shots of food are typically inedible because the only way to achieve the “perfect” look is to do crazy things like gluing things in place, covering food in scotch guard/fabric protector spray, waxing things, putting things like cardboard or wooden skewers inside the food to give it stability, and more.

Makes you wonder how it’s legal to show an item that is literally impossible to sell as a food item in place of the slapped together item you’d actually get.

NeatNit ,

I have heard that at least the main ingredient being advertised must be real and the actual product. So for example, in a McDonald's commercial the patty must be an actual edible McDonald's patty, but the vegetables and bun can be made of whatever.

aquafunk ,
@aquafunk@lemmy.sdf.org avatar

The way I understood it is a commercial for McD in the US isnt required to have real food; a commercial for McD's "whatever" has to have the actual item being advertised, but can be so meticulously crafted, you'd never see one like that in the wild. A commercial for a grocery chain, for example- most/all of of the food you see is props made to look like the most appetizing food youve ever dreamed of.

Who knows if this is enforced. NPR and PBS stations are specifically prohibited from "sponsorship" messages mentioning a specific product or service, and they've been ignoring that for decades.

TurtleJoe ,
@TurtleJoe@lemmy.world avatar

I dated a woman that worked in TV ad production. Everything has to be real food.

KairuByte ,
@KairuByte@lemmy.dbzer0.com avatar

Yes, everything has to be real. Doesn’t have to be edible, or appetizing.

If I take bread and spray it with scotch guard to make sure the liquid condiment I’m putting on it oozes across instead of soaking into the bread, it’s all still real food. But would you eat it?

If I prop up whipped cream by putting a cardboard cone under it, it’s still real food, but would you eat it?

Just because it’s real food doesn’t mean it hasn’t been modified to be inedible.

TurtleJoe ,
@TurtleJoe@lemmy.world avatar

I'm saying that you can't use scotch guard or anything like that.

It's been a while, but I don't believe that they were allowed to use cardboard or anything of the sort to prop up or modify the appearance of the product. Instead, they would cook say 100 burger patties, go through dozens of heads of lettuce, slice 100 tomatoes, etc, and pick out the perfect pieces to make a burger that looks the way that they want.

The most that they could adulterate the food was to make a slurry with corn starch, water, and food dye that could be applied with a paint brush to make things look juicy, etc. They would use a clothes steamer to make a pizza look just right. Lots of tricks, but it had to be something that you could just pick up and eat, even if you wouldn't necessarily want to.

KairuByte ,
@KairuByte@lemmy.dbzer0.com avatar

Go looking and you’ll find numerous articles, anecdotes, and videos that go into the ways the work with the ingredients.

The important part is that they are not allowed to “misrepresent” the food. Meaning you can’t make it look like you’re getting five pounds of meat when you’re actually only getting one pound.

But there’s nothing stopping them from putting paint on the burger patties to make them look perfectly cooked, or using paper towel and toothpicks inside to hold everything at “the perfect angle” or spraying scotch guard on pancakes to make sure the syrup runs nicer. Because the person watching the ad isn’t getting a “misrepresentation” of the food or ingredients.

It’s a fine line, and people have walked it over and over. The advertisers and food stylists have it down to a science, and because it’s all about the money they go over and above to make sure they walk juuuust inside the line.

catloaf ,

I have heard of them slitting the buns and patties in the back so that they can make them look a little bigger in the front.

Karyoplasma ,

There was a cool video on YT that explained how the "tomato drop" in the BK ad was done and how they prep the burgers for the ad. Lemme see if I can find it.

Edit: as I anticipated, putting "ad" or "commercial" in the search bar makes the algorithm cream itself and flood you with shittons of ad and "reaction" videos to said ad.

nixcamic ,

Even then it's added up the cheese, not the sauce. If you added white glue to the sauce you'd get some weird pink looking sauce.

Jarix ,

If you used white glue, they have other colours though

nixcamic ,

Red glue.

blusterydayve26 ,

That, finally, explains the pink sauce lady!

intensely_human , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

Fuckin AI is a trip 🤣

rsuri , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

Where's Infinite Solutions when you need him

ddtfrog ,

It’s called electrical tape because it conducts electricity

KonalaKoala , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue
@KonalaKoala@lemmy.world avatar

At least this is not "Google Is Paying Lemmy $60 Million for Fucksmith to Tell Its Lemmings to Eat Glue" otherwise I would be wondering why Lemmy Admins are excepting huge wads of cash from tech giants.

CodeInvasion ,

You do realize that every posted on the Fediverse is open and publicly available? It’s not locked behind some API or controlled by any one company or entity.

Fediverse is the Wikipedia of encyclopedias and any researcher or engineer, including myself, can and will use Lemmy data to create AI datasets with absolutely no restrictions.

AnarchistArtificer ,

I personally don't have nearly as much of a problem with that than I do with Reddit making AI deals. I'm still not keen on the idea of having anything I interact with being scraped for training AI, but aside from only interacting in closed wall spaces that I or someone I trust controls, I can't change that. That'a not great for actually interacting with the world though, so it seems that I need to accept that scraping is going to happen. Given that, I'd definitely rather be on Lemmy than Reddit.

And this way, who knows, maybe we're on our way to the almost utopian "open digital commons"

ReallyActuallyFrankenstein ,

Fediverse is the Wikipedia of encyclopedias

Isn't Wikipedia the Wikipedia of encyclopedias?

Steamymoomilk , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue
@Steamymoomilk@sh.itjust.works avatar

enhaced flavor

explodicle , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

You: "How do I make a pizza?"

Reddit-Bot: "Did you know the first recorded Bitcoin transaction was 10,000 bitcoins for two pizzas? Pizza is much cheaper now so just go buy it."

myusernameis ,

Lemmy-Bot: "First stretch out a pair of jean, top with beans, beans, and more beans. This will prevent you from pooping for at least 3 days."

RvTV95XBeo ,

Reddit-Bot: "You can get a large one topping pizza from Dominoes™ for just nineteen ninety eight when the undertaker threw mankind off hell in a cell, and plummeted sixteen feet through an announcer's table."

Cosmicomical ,

Shittymorph, I choose you!

MargotRobbie , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue
@MargotRobbie@lemmy.world avatar

Reddit, and by extension, Lemmy, offers the ideal format for LLM datasets: human generated conversational comments, which, unlike traditional forums, are organized in a branched nested format and scored with votes in the same way that LLM reward models are built.

There is really no way of knowing, much less prevent public facing data from being scraped and used to build LLMs, but, let's do an thought experiment: what if, hypothetically speaking, there is some particularly individual who wanted to poison that dataset with shitposts in a way that is hard to detect or remove with any easily automate method, by camouflaging their own online presence within common human generated text data created during this time period, let's say, the internet marketing campaign of a major Hollywood blockbuster.

Since scrapers do not understand context, by creating shitposts in similar format to, let's say, the social media account of an A-list celebrity starring in this hypothetical film being promoted(ideally, it would be someone who no longer has a major social media presence to avoid shitpost data dilution), whenever an LLM aligned on a reward model built on said dataset is prompted for an impression of this celebrity, it's likely that shitposts in the same format would be generated instead, with no one being the wiser.

That would be pretty funny.

Again, this is entirely hypothetical, of course.

ericatty ,

The new SEO model

WindyRebel ,

As an SEO - I don’t want this AI crap at all in search. Leave it on its own siloed platform, please!

kjaeselrek ,

What’s this about shitposting? I’m just here to talk about rampart.

MargotRobbie , (edited )
@MargotRobbie@lemmy.world avatar

I knew it! So that's what you've really been up to on Lemmy, @kjaeselrek

Or should I say, Academy Award nominated actor Woody Harrelson?

CheeseNoodle ,

So we should all start ending our comments with a randomly generated string of words to fuck with the models?

stork, fridge, tiger, animal, mineral, oxtail, oil, clouds

Clasm ,

Ideally, it would be the same word over and over, so that we can trick the AI into ending all sentences with the word. Bonus points if it is the word "buffalo", since it can from a grammatically correct sentence.

Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo

Ketchup , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

Now I only regret not *EDITING all of my Reddit posts to say complete nonsense when I deleted my account June 2023. Instead I deleted each and every post and requested a copy of my data to cost them money.

catloaf ,

I'm sure they used a dataset from before people started editing and deleting stuff.

DragonTypeWyvern , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

My favorite is the Google bot just regurgitating the top result. Which gives that result exactly zero traffic while having absolutely no quality control, mind you.

duffman , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

I Googled some extremely invasive weed(creeping buttercup) and Google suggested to let it be, quoting some awful reddit comment.

dumblederp ,

I googled how to increase my blue tooth range and was told to place the devices closer to each other.

HurlingDurling , to Privacy in Samsung Requires Independent Repair Shops to Share Customer Data, Snitch on People Who Use Aftermarket Parts, Leaked Contract Shows
@HurlingDurling@lemmy.world avatar

That's fine. No one said the contact information needed to be accurate

fossilesque , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue
@fossilesque@mander.xyz avatar

shitpost is praxis

Moorshou , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue
@Moorshou@lemmy.zip avatar

It's so fucking stupid

andrewth09 , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

Imagine using the resources of a small country just to generate responses to questions that have the same reliability and verifiability of your stoner older brother remembering something he read online.

BakerBagel ,

Not even something he said online. Just something he said to fuck with. This is why i have never understood why people want to use LLM chatbots. The information is so prone to shit like this that it just doesn't seem worth the effort to me. Let alone the energy drain.

Maggoty , to Technology in Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue

I'm just thinking of all the really dumb shit we all said on Reddit as satire. Oh I need to go search military meme stuff!

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